At the time of this writing, «The Fox» music video is closing in on 40 million views on YouTube. The Norwegian brothers Bård and Vegard Ylvisåker had never anticipated the reception the video got. It went viral last week and has become a worldwide phenomenon. The video was made to promote their Norwegian talk show «Tonight with Ylvis», which is broadcast twice a week. The show is a mix of comedy routines, funny pranks, satirical music videos and more.
The Ylvis brothers have done several stage and TV shows, and are well known in Norway for their musical talents.